Resources for copywriters

Tool kit

There’s an app for that

When it comes to modern copywriting, there are many resources to make our lives easier. They extend way beyond word count, spelling and grammar check and the online thesaurus. And rather than just providing ‘cheats’, they can teach us a lot about our writing and make us more aware of our strengths and weaknesses. I’ve found these resources really useful for eradicating bad writing habits:

  • ‘Find and Replace’ in Word is an invaluable tool if you know you have a tendency to overuse a certain word (or to check if you do). Use the shortcut Ctrl + H.


  • Did you know that Word has its own readability function? Go to Review > Spelling and Grammar and under Options, tick the ‘readability statistics’ box.


  • The Hemingway App makes your writing bold and clear. Copy and paste in your text and it highlights it in certain colours to identify long or complex sentences, common errors, adverbs and phrases that use the passive voice.


  • Wordcounter is another readability tool. Using the Dale-Chall readability formula, this tool counts your words, characters, sentences, paragraphs, reading level and reading time.


  • The Campaign for Plain English has a great selection of free guides on its website, from glossaries to grammar guides. Their A-Z of alternative .words is very useful. It lists hundreds of plain English alternatives to “the pompous words and phrases that litter official writing.”


These resources are not only of use to copywriters; everyone’s writing could benefit from using them.


  • I’ve recently started using the Hemingway desktop app on my Mac. It’s useful but it seems amazing that you can’t do basic things like change the typeface or type size.

    The typeface (and other CSS-controlled settings) can be changed by editing the package contents of the app. Look in this pathway:


    For example, change the font-family declaration in #hem-container to set the typeface you wish to use. Haven’t played around with it much, but it seems to work at first glance.

  • messagelabcomms says:

    Thanks John – top tip!

Leave a Reply

Your email address will not be published.