As people realise that business websites without blogs are like pens without ink, we are picking up more and more blog-writing jobs. In an information age, a static website is not a good showcase. Businesses are expected to engage with customers, and blogs are an essential part of marketing your business. Here are just […]
I recently had an exchange on Twitter with South West Trains that demonstrates very nicely how social media should not be used by organisations. They broke just about every corporate communications rule. This is not merely a rant on my part; there is actually a useful communications lesson here.